Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region, to show the importance of sharing in everyone's lives.
Role: Art Director
Role: Art Director
ar poster
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/b1c6dcf3-04c0-4723-88ca-7227a45f3dff_rw_600.gif?h=a76825f9b308e6b0ae0e8c2e8950caff)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/ecb8ae62-c2da-4d94-9bd2-bb00fe744b64_rw_1920.png?h=996556326be10c81d57be4ca0a584f1b)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/e8280dac-52a4-4e79-a60e-74312865f78a_rw_1920.jpg?h=694ca64d19970b36413959742df4cd94)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/d3d0935e-6e39-468d-9ec1-5061bb2dd3af_rw_1920.jpg?h=3f893708b4323b3bc6f14787fe960c1f)