Easypaisa is one of the largest telecommunications companies in Pakistan, and unfortunately, the country struggles with half of the female population being unable to read, which can cause problems even at the most important moment in their lives: marriage. Many of them sign contracts made and manipulated only by men, who often change or create clauses that can put these women at risk. That's why we decided to create an audio version of the contract so that the information is accessible to all, and they have control over their marriages.
Awards:
3x Gold, 2x Bronze - Dubai Lynx
2x Bronze - Clio Awards
Awards:
3x Gold, 2x Bronze - Dubai Lynx
2x Bronze - Clio Awards
Role: Associate Creative Director
