"I'm Possible" global campaign was created to motivate and encourage women around the world to participate in sports without fear of judgement. To adapt the campaign to the Arabic-speaking market, we had to find a creative way to maintain the concept of the campaign with a visual device that worked with a different alphabet. We worked backwards to find a line that read well and used only one Arabic alphabet that could match the Adidas logo form.
Award:
Bronze - Dubai Lynx
Role: Associate Creative Director/Art Director
Award:
Bronze - Dubai Lynx
Role: Associate Creative Director/Art Director
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/41c1b263-93a4-47a0-b5b5-7fb2c99752d0_rw_1920.gif?h=3490b53b14faaa50dc6a9bc5c55f7635)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/b2fd328f-9e54-4d6d-945d-a5cf19be0631_rw_1920.gif?h=49c1cade969feb3bab5e1bbe42ceee42)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/c4172f3b-a8bc-4c9f-8683-3a170c67e392_rw_1920.jpg?h=385d2b91dbda3b894e297199b7e09b0c)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/9d4cd70e-a692-4e16-9e06-e050db6c0704_rw_1920.jpg?h=51dd9cd1d1b3d153817d57ee2edb4357)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/133b913b-bb33-4d00-8061-63cb2127d2a5_rw_1920.jpg?h=54d08d9f049442ceac3956bc1e3535ac)