"I'm Possible" global campaign was created to motivate and encourage women around the world to participate in sports without fear of judgement. To adapt the campaign to the Arabic-speaking market, we had to find a creative way to maintain the concept of the campaign with a visual device that worked with a different alphabet. We worked backwards to find a line that read well and used only one Arabic alphabet that could match the Adidas logo form.

Bronze - Dubai Lynx

Role: Associate Creative Director/Art Director

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