Lusos Awards Festival (Portuguese awards for creatives)  would be held mid-week during the day, exactly when all the creatives need to be at the office, having brilliant ideas. So, they can't attend the event unless if they got a day off at work.

We created a series of posters with famous ideas to be sent to Creatives Managers, giving them a heads up about the event and warning them, if they don't give a day off to their creatives to attend the event, they might lose something even more important: Big ideas. 

Publications & Awards: Lürzer's Archive [2016], Lürzer's Archive Special Edition São Paulo [2017], Silver - Lusos Awards

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