Etihad was the official sponsor of the movie Mission: Impossible - Dead Reckoning Part I. To promote this partnership, we decided to create a stunt that matched the franchise's level of excitement. Taking inspiration from Tom Cruise's hands-on stunt work, we chose to showcase how Etihad's cabin crews also go to great lengths to provide exceptional service. The project turned out to be a huge success, garnering over 60 million views within a week. Remarkably, the project received the approval of Tom Cruise himself.
Awards:
1x Silver, 1x Bronze - Dubai Lynx
Role: Associate Creative Director/Art Director
Awards:
1x Silver, 1x Bronze - Dubai Lynx
Role: Associate Creative Director/Art Director
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/2b1b476a-5820-46b7-accc-4c6d288c31ed_rw_1920.png?h=cd84868d713f07f5da10ecd2e37ab20c)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/bb0266a5-81f4-4a4d-96e2-42186451a51a_rw_1920.png?h=f06a440adb3c5adef82421c2e313c2aa)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/a2b5eff1-727a-4f20-bc66-b8e7ea2a03b6_rw_1920.png?h=d73c7803af4e0060d889dd498f180c39)
![](https://cdn.myportfolio.com/761bc3bf-31f6-4d7f-a200-69a01ffc7cb4/1b627bb9-a96a-4599-886e-a0646a114f7b_rw_1920.png?h=75bf65da96d651c81154b08a2d33f4b3)