Every year, brands battle for the best discounts on Black Friday. But for Etihad, this is even more challenging, as no one thinks about buying tickets at this time. Everyone is focused on purchasing a new iPhone, a new Airfryer, or even expensive new sneakers. So, we decided to change the conversation, or rather, to be part of it, in a different way, where we offer discounts that enable consumers to buy their dream product, but in another country/city.

Role: Associate Creative Director
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