SHARE - United by Share

Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region,
to show the importance of sharing in everyone's lives.

Music video



Case Study




Pre-launch  Instagram AR Poster   

                                                              Pre- launch - Invitation

Launch - Live concert

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